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Website Copywriting for Social Impact Brands

Your online words matter. And your web copy matters in particular.  Potential clients no longer come only from a Google search or word of mouth. Before reaching out, they vet organizations in multiple virtual spaces.

This reality has made websites for service providers less about selling yourself and more about proving your expertise.

Great web copy proves your expertise by combining your knowledge with your client’s words about you. Here’s how the process works.

  • 1

    Discovery

    All web copy packages start with a discovery process that allows me to learn who you are, how you talk about yourself as an organization, and how we might best position you on your website. If your organization is looking for SEO optimized copy, this is when we’ll complete the SEO research as well.

  • 2

    Client Interviews

    Your past clients are the best window into why people love working with you and your organization. They provide what marketers call “sticky language”: the words and phrases that resonate with potential clients, keep them on your website, and convince them you’re worth reaching out to. We’ll set up 2-4 interviews as part of the web copy process.

  • 3

    Brand Voice Guide (Optional)

    Many brands have never codified how they talk about themselves as an organization. A brand voice guide helps you sound consistent anywhere you publish content even if multiple people write for your organization. Building your brand voice guide during the web copy process gives your web copy a boost.

  • 4

    Writing + Review

    With the critical foundational steps complete, the writing gets going. Over 2- 8 weeks (depending on website size), we’ll deliver web copy for each page following a draft - review - revision pattern until each page is perfect.

  • 5

    Handoff + Wrap-Up Call

    Once all deliverables are complete, we’ll neatly package and deliver all digital files to your team + your web developer, and we’ll schedule a post-project interview to get your overall project feedback.

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Pricing Guide

Done-For-You Organic Marketing Packages

When you’re ready to email list-build, gain search authority, and grow loyalty, these organic marketing packages will get you there. Each package can be customized to your needs. Schedule a free discovery call to get started. 

Basic

$850 /mo

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  • SEO Keyword Audit (Initial + Ongoing)
  • Two (2) Blogs per month (800 words)
  • One (1) Newsletter per month (up to 500 words)
  • Copy for two (2) social media posts per month
  • Quarterly strategy call
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Standard

$2600/mo

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  • SEO Keyword Audit (Initial + Ongoing)
  • Two (2) Blogs per month (800 words)
  • One (1) Newsletter per month (up to 500 words)
  • Copy for two (2) social media posts per month
  • Quarterly strategy call
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Premium

$850 /mo

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  • SEO Keyword Audit (Initial + Ongoing)
  • Two (2) Blogs per month (800 words)
  • One (1) Newsletter per month (up to 500 words)
  • Copy for two (2) social media posts per month
  • Quarterly strategy call
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FAQ

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