Most of our clients are known “in real life” for their exceptional services. But their organization isn’t known online because marketing is either nonexistent, or fluctuates between 0 and 100 as employee bandwidth changes.
Whether you’re starting from nothing, or need support executing an existing content plan, we can help. All engagements follow these steps.
Young Britt loved to write: from creative short stories in my free time to the research papers my peers dreaded, I loved it. I grew up on a steady diet of Murder, She Wrote, and Agatha Christie novels and have never lost my love for a good mystery (or even a not-so-good one if it’s entertaining!). In my high school and undergraduate years, my peers frequently used me as (a rather vicious) proofreader of their final drafts before submitting their work. But the older I got, the more I got into foreign languages over English. So I pursued an undergraduate degree in International Relations and Spanish. My novel-buying budget turned into a subscription to The Economist, and I fully anticipated joining the foreign service (i.e. the State Department) after college.
But life took one of its funny turns, and I instead came back to the area I grew up in, working a variety of office jobs that ranged from boring to rage-inducing. Attempting to make a career switch a possibility, I pursued a dual Master’s Degree program in Business Administration and Translation. The bad news is it taught me I did not want to be a translator! But it did lead me to my next job. I landed an internship, and ultimately full-time position, with a small market research firm specializing in globalization research, where I split my time between operations and marketing. I eventually became their full-time marketing manager and wore A-L-L the hats. And it solidified for me how much I loved working with other individuals who valued a global world view.
Like many people, the COVID-19 pandemic shook up the status quo for me. Between lockdowns and new motherhood, it was clear I wanted – and needed – a career that was more flexible and more in line with my passions. And so another freelancer was born. Choosing to specialize in copywriting was not hard; writing has always been a beloved talent and turning that talent towards helping others grow their business was a no-brainer. I started with short-term projects but realized what I most loved was getting to know a business and being able to guide their goals. If I got to do that in more than one language, so much the better. Thus Lista Organic Marketing was born from my love of all my languages and wanting to help other multilingual, multi-passionate business owners show up as their full self and in all their languages.
